Our tool uses advanced AI to analyze your brand description and generate professional color palettes based on color theory, psychology, and modern design trends. For color-based generation, we use proven color harmony algorithms like complementary, analogous, triadic, and monochromatic schemes.

AI generation creates palettes based on your brand description, considering context and psychology. Color theory generation uses mathematical relationships on the color wheel starting from your chosen color. Both methods produce professional, harmonious palettes.

Yes! All generated color palettes are completely free to use for personal and commercial projects. There are no usage restrictions, licensing fees, or attribution requirements.

Each color in your palette comes with HEX codes (for web/digital), RGB values (for screens), and HSL values (for advanced CSS). You can copy individual formats or all codes at once for easy use in any design software.

Every palette contains exactly 5 carefully selected colors: Primary (main brand), Secondary (supporting), Accent (highlights), Neutral (backgrounds), and Support (additional elements). This provides comprehensive coverage for any branding project.

Absolutely! Use the 'Generate Another Palette' button to create new variations. Try different descriptions or starting colors to explore various color combinations that match your brand vision.